RelayNow Blog
Lead response research and guides.
The data on why response time decides who wins the job — and what to do about it.
Research
The 5-Minute Rule: Why the First Business to Reply Wins the Job Every Time
Most leads never get a reply within 5 minutes. The one that does wins 78% of the time. Here is what the research says — and what to do about it.
Read article →May 2026 · 14 min read
Research
The 5-Minute Window
Why response time is the single biggest factor in whether you win or lose a lead — backed by MIT, HBR, and Workato research.
Read article →May 2026 · 4 min read